Creative confidence – create and convince

Goal

To challenge yourself with the goal of discovering your creativity, which allows you to innovate and create. To strengthen the belief that creativity is a way of thinking that makes you proactively find new solutions. And this way of thinking must be trained like a muscle.

Working method

The training is based on 2 techniques:

• The basics and tools of the design thinking or creative problem-solving methodology. The founders of the theory are Tom and David Kelly, founders of IDEO & Stanford d.school, authors of the book “Creative confidence. Unleashing the creative potential within us all”.

• Argumentative and objection-solving training.

Program

Part 1. Dare.

Theoretical part:

• What is creativity?

• How to develop creative thinking in business - video and other format examples from d.school

• The basics of design thinking.

• Fixed vs. open mindset in people

• Creative workshop.

• The goal is to train empathy skills through drawing a “Person” or putting the end user at the center of the problem.

The goal is also to train the “How might we” tool, or how we could… approach, focusing on the solution, not the problem.

Part 2. Involve and inspire

• Theory. How to build creative teams that are simultaneously inspired, challenge each other and strive for results.

• Practice. A tool for how to work together in a team without criticizing ideas, but building on them.

• Group discussions.

Part 3. Persuade.

How not to stop at the first suggestion of a colleague or client. How to get over a colleague’s “we’ve been doing it this way, it doesn’t work” or “we’ve been doing it this way for 10 years, nothing needs to change”, how to get over a client’s negative emotions and objections.

• Practice. Working in pairs.

• The method "Universal formula for overcoming objections" allows you to train persuasion skills attractively.