LinkedIn as a business and professional reputation scaling tool

The goal of this online intro workshop is to provide knowledge on how a professional can create a natural presence on the LinkedIn platform, which strengthens and scales a recognizable and reliable reputation, promotes feedback, and attracts customers.

Program

Introduction to what LinkedIn is - its role in the world, statistics, purpose, professional reputation, platform algorithm, human interactions, and scaled trust.

1. Networking 

• Customer, partner support, team support, contact strategy.
• Support for the company profile, colleagues - mutual interaction, cooperation mechanism.
• Support for customers, partners from private profiles, and company profile
• Strategy for making new contacts.

2. Content strategies

• Redistribution of team, company page content, adding thoughts, or self-created content.
• Effective formats, algorithm on the platform.
• Content topics from a professional profile.
• Tips & tricks for designing the text part.
• News feed quality desktop/mobile.

3. Profile  

• Company profile, key things to pay attention to.
• Professional - reputation, trust, examples.
• Current sections, algorithm.
• Voluntarily, through an on-screen audit of team profiles.

Summary - main recommendations for efficient use of time on the platform.

At the end of the session participants will receive checklist to continue their LinkedIn activities on their own.