Persuasive presentation and selling ideas ©

It is impossible to hide when speaking. That is why many people are afraid of public speaking. The course is intended for people for whom it is important not only to say but also to be heard. For people whose words have an impact. For people for whom it is important to be precise and focused in their spoken word.

Sometimes we meet high-level professionals who have deliberately resigned from their positions to avoid public speaking. This sacrifice is in vain: fear can be reduced by delving into the purpose, content and form of the speech. By learning the basics of rhetoric, we can accurately understand the conditions for a powerful speech.

The proposed training is designed as a set of theoretical and practical lessons, where, by repeatedly trying out various presentation and performance techniques, you will receive constructive analysis and recommendations from a professional trainer, and you will be able to better recognize your weaknesses and strengths.

Goal

To develop the skill of public speaking and convincingly argue your opinion in various audiences.

Benefits

• more targeted communication with clients, colleagues, and employees;

• greater self-confidence;

• brighter way of expression.

Working method

Small lectures, practical tasks individually and in small groups. During practical classes, participants will have the opportunity to find out their strengths and correct their weaknesses in argumentation and presentation style.

Participants' presentations are filmed. At the end of the course, participants receive their video recording.

Target audience

Middle and senior managers; all those who need to "sell ideas" both in a conversation and when speaking in front of an audience.

Program

1. Presentation architecture: How to sell your ideas:

• lecture: reasons to speak - how goals and target audience affect the structure of a presentation;

• what to start and end with - and what not to start and end with;

• practical work: how to create attractive messages. Formula, how to create messages about your company's offer or solution;

• practical work: short presentation of participants on a topic that is important to them;

• how to briefly and concisely develop your main message;

• how to move the audience;

• practical training: participants present their arguments.

2. Selling ideas during a conversation with one or a few partners:

• short lecture: critical success factors: visual, vocal and verbal (with an emphasis on visual);

• participants come with homework: key points for the conversation;

• practical work: improvement of key points;

• what is a hook? What makes the listener remember you? How to find quotes and similarities?

• Video training: practical lesson - conversation modeling; instructor corrections.

3. Selling ideas to a large audience with a presentation:

• exercises for posture, voice and diction; stress reduction;

• participants come with homework: the first 3 minutes of a speech to a large audience;

• arguments are sharpened;

• intensive video training: presentation.

4. Special challenges – PowerPoint presentation and difficult questions:

• lecture on PowerPoint presentations: their successes and failures;

• participants’ changes to PowerPoint presentations, guided by rhetorical formulas;

• video training: PowerPoint – how to speak effectively using PowerPoint;

• lecture on techniques used when the audience asks catchy questions;

• video training: hot seat – participants practice spontaneously answering with convincing arguments.

5. Summary. The participant receives printed materials and a personal video recording.