Media training "Interview is an opportunity"

Media training is relevant for those who want to acquire knowledge and practical skills on how to talk to journalists and build effective collaborative relationships.

Objective

To acquire knowledge and practical skills on how to talk to journalists and build effective collaborative relationships.

Benefits

• knowledge of media tasks and technologies, what to expect from them;

• understanding of correct communication with the media;

• practical techniques on how to operate in the public media environment, how to answer different types of questions more accurately;

• greater confidence and a more engaging way of expression.

Program

1. Introduction to working with the media.

Media specifics. How does a journalist think. What information does a journalist look for.

Interview specifics in different media: what to be prepared for when communicating on the Internet, speaking at a press conference or in a portrait interview?

2. Interview message and response structure.

Audience analysis. How to prepare for an interview? What questions should you ask yourself before the interview? Verbal communication. How to understand questions and form answers? Content structure. Does the audience understand or misunderstand what you say? What impression does the speaker's language create about him? Message and main points.

3. Nonverbal communication. Body language.

4. Awkward questions. How to speak interestingly. Stress and methods for overcoming it.

The practical part includes several filming situations that allow you to try out the acquired knowledge together with experts. Each task is also supplemented by a situation analysis.