21 May 2025
Product Marketing is the strategic function driving successful new product launches and scaling into new markets. It's one of Europe's most sought-after marketing skills, bridging product, sales, and marketing. It's about understanding customer needs, defining positioning and messaging, aligning with brand, and leading go-to-market strategy. The goal is to ensure your products and their marketing are built to reach your audience, drive appeal, adoption and ultimately sales revenue.
Launching a product today, especially internationally, needs more than just a great product or sales team. It requires the strategic discipline that connects product development, sales, and marketing: Product Marketing.
It's why leaders are investing heavily in this function, and the likes of Airbnb announced that all their product teams need to become product marketers.
It's especially relevant for export-oriented companies in Lithuania, Latvia and Estonia who are trying to enter new markets and reach their growth targets.
Who Does Product Marketing
The world's most successful companies have large product marketing teams.
In the Baltics, unless you have product marketers, it's usually leaders in business development, product and marketing, focused on new product launches and international expansion who could benefit the most from product marketing skills.
How Does Product Marketing Help My Business
Launching internationally is complex. From understanding diverse customer needs and competition to tailoring messaging and choosing the right channels, it's full of challenges. With product marketing your company can do the following things cheaper and faster:
Ensure product/market fit (PMF) to minimize launch risk.
Accelerate time-to-market.
Drive faster product adoption in new markets.
Craft compelling value propositions that resonate.
Optimize marketing ROI by focusing resources on the most promising segments and channels.
Build stronger collaboration between product, sales, and marketing teams.
So, will your new product launch with a bang or fizzle out?
For the first time in the Baltics, you can master Product Marketing to confidently and effectively launch new products and scale into new markets. Triviums has partnered with a leading product marketing expert, Edgar Lapins to help you launch new products confidently.
Here's is What You'll Gain:
Participants will gain core product marketing knowledge and practical skills they can immediately apply. The course content provides a focused summary of:
Key Product Marketing Skills: Essentials like customer segmentation, buyer personas, value proposition definition, positioning, messaging, and launch management.
Essential Frameworks: Master industry-standard models like Product Canvas (for PMF), user journey mapping, and product launch frameworks.
Practical Templates: Get ready-to-use templates to streamline communication and accelerate implementation.
Equip your team with the strategic knowledge and skills needed to conquer new markets and achieve product success.
Register for the 'Product Marketing' course (in English) today!