The ABCs of Product Creation

2 hours

In this lecture on the key steps in the product development process:

• analysis - market and consumer analysis to gain an understanding of possible product development directions and market potential;
• build - development of product concept, prototype and preparation of product development plan, which includes product specification, design, technical requirements and testing strategy;
• realization - product realization and market introduction means manufacturing, packaging, creating a marketing plan and market introduction strategy.

Led by experienced entrepreneur, innovation and product development and commercialization expert Enno Ence, looking at this Product Development ABC concept will give you a comprehensive idea of ​​how to implement a systematic approach to product development.

It is an opportunity to ensure a better understanding of market needs and implement effective conceptual and technical development, as well as successfully introduce the product to the market.

The lecture is intended for both young entrepreneurs and innovation managers who want to gain an understanding of the path of product creation from idea to market, as well as product managers who may want to systematize their knowledge.