Practical training: Social media marketing
Duration
6 hours
Trainer
Ieva Drāzniece
Ieva Drāzniece
Communication strategist with more than 25 years of experience. LinkedIn expert on a global scale. Brand creator and developer, also one of the authors of the Boards.lv brand.
Practical training: Social media marketing
This course will provide practical knowledge on how to build a natural presence on social media platforms that strengthens and scales a recognizable and trustworthy reputation and promotes feedback and customer attraction. What is important and less important, what to pay attention to, what can’t you do without?
Let’s talk about how, by building your presence in the digital environment, you can scale both your brand and your company’s visibility, recognition, trust, and feedback with your target audience.
Objective
To gain understanding and knowledge about the role of a personal brand in business recognition, why and how to create content effectively from your personal profile to reach your audience.
Benefits
Using practical examples, learn:
how, by building your presence in the digital environment, you can scale both your brand and your company’s visibility, recognition, trust, and feedback with your target audience;
how a personal brand helps your company’s recognition;
how to scale the audience and impact of your posts when creating one piece of content.
Target audience
Any organization or individual that has an account on social networks or wants to create one.
Working method
Active and engaging form of work, discussions, examples of good practice, and practical work linked to theoretical knowledge. Face-to-face, in groups of 10–20 participants.
Program
Human algorithm, how all social networks work, scaling. People like to buy, not be sold to.
Company profile posts/profile posts of people (teams, managers, professionals).
Content with value and its purpose.
Content plan, strategy and channel selection.
Content formats that are important to your audience.
Short 24h posts/posts.
Video advantages.
Green content, scaling - content that works for you.
Content distribution, adaptation, duplication.
Effective reuse of content - sustainable content themes.
Storytelling principle - the script is the fastest and a little longer.
Content design, descriptions, music, titles, effects, etc.
Collaboration, scaling, channel, and format options.
Support for your contacts, and partners.
Your first post/or at least a draft? Let's try it together.
EU co-financing of up to 70% is available for training
The administrative side for attracting EU co-financing will be organized by the industry association.